Visualizing Service by Service Design Tools and PCN

Title
Visualizing Service by Service Design Tools and PCN
Authors
김연성
Keywords
Process chain network, process innovation, service design tools and methods, visualizing service
Issue Date
2015-09
Publisher
International Journal of u- and e- Service, Science and Technology
Series/Report no.
International Journal of u- and e- Service, Science and Technology ; Vol8 no.9 Startpage 83 Endpage 90
Abstract
This study focuses on visualizing service by service design tools and PCN diagram in process innovation. Firstly, theoretical backgrounds of the phenomena will be reviewed for a better understanding how innovation is perceived in the fields of Operations Management and Service Management. Such discussion clarifies fundamental concepts of innovation, emphasizes essentials of service innovation, and gives base for future SOM research. Then, drawing from the literatures of service operations management (SOM) and innovation, a service innovation case of IKEA, Gwangmyeong in Korea, is analyzed in order to determine how both service design tools and PCN diagram can be used. The overall methodology is employed with a grounded analysis approach and an interpretative alternative. The study finds both approaches as a decision support tool and diagnostic model for assessing inputs, evaluating outputs, allocating resources, and improving success rate of service innovations in SOM.
URI
http://www.earticle.net/Article.aspx?sn=254784
http://dspace.inha.ac.kr/handle/10505/55457
ISSN
2005-4246
Appears in Collections:
College of Business Administration (경영대학) > Business Administration (경영학) > Local Access Journal, Report (경영학 논문, 보고서)

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse