Exploring How College Magazines Frame Science: A Comparative Analysis of Harvard Magazine and KU (Korea University) Today

Title
Exploring How College Magazines Frame Science: A Comparative Analysis of Harvard Magazine and KU (Korea University) Today
Authors
하주용
Keywords
college magazine, Harvard Magazine, KU Today, framing, science communication
Issue Date
2015-12
Publisher
INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE
Series/Report no.
INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCE ; Vol5 no.12 Startpage 70 Endpage 79
Abstract
This study explores how two college magazines – Harvard Magazine and KU Today – frame scientific research. Based on previous framing studies, this study examines the organizing themes and issue attributes in two college magazines that are published in different cultural, social, and organizational contexts. Using framing theory, we conducted a qualitative content analysis of science stories. The findings show that Harvard Magazine more often framed science as an issue ofprogress while KU Todaymost frequently portrayed science as a matter of convergence and communication. Also, the findings indicate that twocollege magazines mainly framed science and the universities as useful for human advancement. This study indicates that the collectivism or authoritycentered culture of Korea might affect which attributes were highlighted.
URI
http://www.ijhssnet.com/journal/index/3374
http://dspace.inha.ac.kr/handle/10505/55374
ISSN
2220-8488
Appears in Collections:
College of Social Science (사회과학대학) > Communication and Information (언론정보학) > Local Access Journal Papers, Reports(언론정보학 논문, 보고서)

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