The sourcing strategy decision for private brands in grocery retailing

Title
The sourcing strategy decision for private brands in grocery retailing
Authors
이현주
Keywords
Sourcing strategy decision, private brands, grocery retailing, in-house production, outsourcing
Issue Date
2015-11
Publisher
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
Series/Report no.
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES ; Vol5 no.11 Startpage 175 Endpage 185
Abstract
Since grocery retailers strategically use their private brands, they place importance on the quality of the products. Accordingly, the importance of the sourcing strategy decision for grocery private brands has increased. However, to date, there is a lack of research. For this reason, this study examines a number of factors influencing the sourcing strategy decision for private brands in grocery retailing. The main purpose of this study is to develop a model conceptualizing how transaction cost factors and organizational factors moderate the path from ideal sourcing strategy based on competitive positioning to actual sourcing strategy. The proposed model offers some managerial guidance to grocery retailers by presenting factors that should be considered in evaluating and determining the sourcing strategy for private brands.
URI
http://hrmars.com/index.php/journals/papers/IJARBSS/v5-i11/1904
http://dspace.inha.ac.kr/handle/10505/55279
ISSN
2222-6990
Appears in Collections:
College of Social Science (사회과학대학) > Child Studies (아동심리학) > Local Access Journal Papers, Reports(소비자아동학 논문, 보고서)

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