Outrage factors in government press releases of food risk and their influence on news media coverage

Title
Outrage factors in government press releases of food risk and their influence on news media coverage
Authors
심민선
Issue Date
2015-08
Publisher
JOURNAL OF HEALTH COMMUNICATION
Series/Report no.
JOURNAL OF HEALTH COMMUNICATION ; Vol20 no.8 Startpage 879 Endpage 887
Abstract
An appropriate level of risk perception should be a critical issue in modern “risk society.” There have been many studies on the influences on risk perception. This study investigates whether risk communication scholar Dr. Peter Sandman's outrage factors intensify journalistic attention to health risks from food consumption. A content analysis of a health institution's press releases was conducted to examine 15 outrage factors of food risks conveyed in the governmental risk communication. In addition, the news stories covering the food risks informed by the press releases were calculated to evaluate the relation between outrage factors of a risk and the number of news stories covering the risk. Results showed that controllability was the most salient outrage factor, followed by trust, voluntariness, familiarity, and human originthe greater the outrage score of a risk, the more news stories of the risk. For individual outrage factors, a risk with an implication of catastrophic potential was associated with an increase of news stories. Food providers’ distrustful behaviors also influenced journalistic attention to the food risks. The implication of the findings to health message designers is discussed.
URI
https://www.tandfonline.com/doi/full/10.1080/10810730.2015.1018602
http://dspace.inha.ac.kr/handle/10505/54869
ISSN
1081-0730
Appears in Collections:
College of Social Science (사회과학대학) > Communication and Information (언론정보학) > Journal Papers, Reports(언론정보학 논문, 보고서)
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