An International Comparison on Operational Efficiency of Terrestrial TV Operators Using Bootstrapped DEA and Tobit Regression

Title
An International Comparison on Operational Efficiency of Terrestrial TV Operators Using Bootstrapped DEA and Tobit Regression
Authors
김연성
Keywords
Bootstrap, Data Envelopment Analysis, Efficiency, Terrestrial TV, Tobit Regression
Issue Date
2015-06
Publisher
Information
Series/Report no.
Information ; Vol18 no.6(B) Startpage 2667 Endpage 2672
Abstract
The terrestrial TV service operator has begun to represent the increasing share of content production in media industry. Even though few differences can be found in different countries, CPND (Contents-Platform- Network-Devices) is the most important value chain in every country. Despite the importance of CPND, there are relatively few studies about effectiveness of terrestrial TV operation. In this research, DEA method is used to measure effectiveness of major Terrestrial TV service operator using such variables as capital, employee, and asset. This research also attempts to provide the better accurate results by removing bias of the estimates through bootstrap DEA proposed by Simar and Wilson (1). It analyzes the cause of efficiency by Tobit regression after setting the dependent variable as a proposed efficiency score. Moreover, the current research helps to find the causes of efficiency in various aspects by analyzing the differences in efficiency between countries, private/public service operators, and sizes through Wilcoxon Test.
URI
http://www.information-iii.org/abs_e2.html#No6(B)-2015
http://dspace.inha.ac.kr/handle/10505/54664
ISSN
1343-4500
Appears in Collections:
College of Business Administration (경영대학) > Business Administration (경영학) > Local Access Journal, Report (경영학 논문, 보고서)

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

Browse