How Mass Media Exposure affects Chinese immigrants? affinity for Chinese cultural values and acceptance of Korean cultural values/

Title
How Mass Media Exposure affects Chinese immigrants? affinity for Chinese cultural values and acceptance of Korean cultural values/
Authors
서탁
Keywords
Acculturation
Issue Date
2008
Publisher
인하대학교
Abstract
This study approaches how Mass Media affects immigrants’ cultural values. Focus on how mass media exposure (both Chinese Mass Media and Korean Mass Media) affects Chinese immigrants’ affinity for Chinese cultural values and acceptance of Korean cultural values, a total of 220 (119 males and 101 females) Chinese immigrants living in South Korea responded to a predesigned questionnaire that contains measures of demographic variables, language skills, interpersonal communication, and mass media exposure.
Description
1. INTRODUCTION 1 1.1 OVERVIEW ABOUT IMMIGRANT PROCESS 1 1.2 INTRODUCTION OF ACCULTURATION PROCESSES IN ASIAN COUNTRIES 2 1.3 HISTORY OF KOREAN CHINATOWN 3 1.4 PURPOSE OF THIS STUDY 4 2. LITERATURE REVIEW 6 2.1 PROCESS OF ACCULTURATION 6 2.2 FIVE STEPS AND FOUR STAGES OF ACCULTURATION PROCESSES 11 2.3 IMMIGRANTS USE MASS MEDIA IN KOREA 14 3. HYPOTHESES 18 4. METHODS 19 4.1 SAMPLE 19 4.2 DEMOGRAPHICS 21 4.3 MEASUREMENT MODEL: MASS MEDIA EXPOSURE 23 4.4 MEASUREMENT MODEL: CULTURAL VALUES 25 5. RESULTS 30 5.1 METHOD 1: A HIERARCHAL REGRESSION ANALYSIS 30 5.2 METHOD 2: STRUCTURAL EQUATION MODEL 38 6. CONCLUSION 42
URI
http://dspace.inha.ac.kr/handle/10505/16220
Appears in Collections:
College of Social Science (사회과학대학) > Communication and Information (언론정보학) > Theses(언론정보학 석박사 학위논문)
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