Design and Analysis of Tag Match Advertising Model=

Title
Design and Analysis of Tag Match Advertising Model=
Authors
전정호
Keywords
Mobile RFID
Issue Date
2009
Publisher
인하대학교
Abstract
This research proposes the ‘Tag Match’ advertising model which uses mobile RFID. Tag Match Advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA model can be defined as “an advertis
Description
Chapter 1. Introduction = 1 1.1 Research Background = 2 1.2 Research Issues and Organization = 4 Chapter 2. Design of TMA Model = 8 2.1 Scenario = 9 2.2 Process of Operation = 11 2.3 Role and Potential Benefits of TMA Model Entity = 15 2.4 TMA Archi
URI
http://dspace.inha.ac.kr/handle/10505/8577
Appears in Collections:
College of Engineering(공과대학) > Graduate School of Engineering (공학대학원) > Theses(공학대학원 석박사 학위논문)
Files in This Item:
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